When Keeping it Real Goes Wrong...

Advocating for diversity and inclusion is not a fashion statement but a lifestyle that is reflected by ones actions and words.

L'Oreal Paris UK recently fired transgendered model, Munroe Bergdorf. In a Facebook post that has since been deleted, Bergdorf reported said: "Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people. Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of color...Your entire existence is drenched in racism. From micro-aggression to terrorism, you guys built the blueprint for this s***... Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege. Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk.”

Companies and people like L'Oréal  use social justice as marketing tools to appear inclusive, diverse, and socially conscious while giving backlash to people of color who speak the truth about the insidious and rampant reality of racism and inequality. People of color are often used for their charm and beauty for the benefits of whites until people of color use their activism to speak against oppression, violence, systematic racism, and ecomonic and social inequality.

As the great Angela Davis said, "In a racist society, it is not enough to be non-racist. We must be anti-racist."

The Four Women Blog is boycotting all L'Oréal products. We will not support any people or companies who use social issues for economic gain or social notoriety. Practice what you preach! #istandwithmunroe